AVENUE & SON
- Taikoo Li Qiantan, Shanghai
Skateboarding, as one of the official sports of at the Tokyo 2020 Summer Olympics, is no longer a street sport unrecognized by the mainstream. Various Associates hoped to break the stereotype that “street equals cheap”.
By creating an open and inclusive space in Taikoo Li Qiantan, it enables people of all ages to enjoy skateboarding and get to know the fun of skateboarding culture. On the other hand, the presence of the skateboard brand brings more vitality to the commercial complex.