2021SNDShanghai

Various Associates designed a new boutique store for pioneering multi-brand fashion supplier SND in Taikoo Li Qiantan. In spite of the limited spatial scale, the store shows a unique identity and erects stately in one of the most prosperous shopping destination in Shanghai. It conveys the brand's independent attitude of not going with the flow and not being defined by common standards.

An orderly sense of layering runs through the overall place. Layered structures at different heights guide people's sight lines to provide a comfortable visual experience, and meanwhile turn the originally complicated ceiling system laid with electrical and mechanical pipelines into a feature and highlight of the space. The smooth green stone panels in low saturation forms a subtle balance with the rough pale walls and beams, together adding an elegant yet primitive touch to the space.