About
"We works for present in the future." Various Associates’s design philosophy centers on rational optimization across architecture, space, products, and concepts, aiming to crafting an original and exciting experience. The studio engages in the design and research of high-quality, experimental projects. Starting with the programs of space, VA adopts forward-looking perspectives, conduct material research, employ open thinking, challenge conventions, and focus on details and refined quality to create unique value for each project. Every project crafted by Various Associates features its own distinct spatial identity. Additionally, as a collaborative platform for artists and designers, Various Associates seeks to merge creativity and technology to explore the past, present, and future, pushing the boundaries of design creation.
As a creative design studio, Various Associates continually explores and creates new possibilities. Its design services encompass commercial and retail spaces, F&B, exhibition spaces (for cities, enterprises, and cultural and fashion purposes), complexes, hotels, schools, public buildings, single-family houses, urban planning, and more. It strives to propose new solutions from fundamental and energy consumption perspectives, including material research, product R&D, and design. Cross-disciplinary cooperation remains a key direction for Various Associates. So far, it has won numerous prestigious international design awards, and its works have been frequently featured in various professional media outlets worldwide, including FRAME, Domus, Wallpaper, Archdaily, Designboom, and gooood, etc.
Contacts
New cooperation: contacts@various-associates.com
Press: info@various-associates.com
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Co-founder
Press
Material Development
VA ( lab )
snd Shenzhen
Location:Shenzhen, China
Client: snd
Project category: Interior design
A grand, immaculate dune evokes an otherworldly atmosphere, detached from the modern world and providing a serene escape from the urban chaos. It creates a pristine white stage against a pitch-black backdrop, displaying the collections of clothing like precious treasures and luring visitors to embark on an exploration.
Various Associates and fashion boutique SND have created a space that transports visitors to a distant memory of iron and sand in the midst of a bustling city.The black path on one side of the dune resembles a deep mine. Bright mining lights illuminate the way and guide explorers to discover hidden treasures beneath the sand. As visitors turn back, the steel grille offers glimpses of the dune's light and shadows.
The design team's main focus was to craft a distinctive spatial encounter within an already-existing building. By making use of the existing floor height, they managed to obscure the main retail area beneath the dune and create a large-scale structure that results in an immersive and profound atmosphere reminiscent of ancient times.
The grand, immaculate dune evokes an otherworldly atmosphere, detached from the modern world and providing a serene escape from the urban chaos. The mountain-shaped structure, which is column-free, boasts an impressive diagonal span of 21 meters. This not only creates a visually striking display from the exterior, but also provides space for clothing displays and fitting rooms on the inside.The grand, immaculate dune evokes an otherworldly atmosphere, detached from the modern world and providing a serene escape from the urban chaos. The mountain-shaped structure, which is column-free, boasts an impressive diagonal span of 21 meters. This not only creates a visually striking display from the exterior, but also provides space for clothing displays and fitting rooms on the inside.
The use of iron bars is an extension of the geometric design employed in SND's first store in Chongqing. Display fixtures inspired by raw iron materials are placed throughout the space, creating a striking contrast between black metal and the quiet color backdrop. The use of organic, non-square shapes generates a dynamic tension within the monochrome space, achieving a balance between power and aesthetics.The use of iron bars is an extension of the geometric design employed in SND's first store in Chongqing. Display fixtures inspired by raw iron materials are placed throughout the space, creating a striking contrast between black metal and the quiet color backdrop. The use of organic, non-square shapes generates a dynamic tension within the monochrome space, achieving a balance between power and aesthetics.
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